Some companies have successfully leveraged AI to reinforce core brand values and differentiate from competitors while others manage to put up with severe reputational problems when AI's outputs proved offensive, incorrect, or incongruent with their brand identities. How should really leadership teams weigh the pros and cons? Potent Understanding https://andyshaol.onesmablog.com/getting-my-hbr-case-study-analysis-to-work-81115343