Ecommerce marketing plays a pivotal role in determining the success of your Amazon PPC campaigns by shaping how customers discover, evaluate, and purchase your products. A strong off-Amazon marketing strategy—such as email campaigns, influencer partnerships, and social media ads—drives external traffic to your Amazon listings, boosting visibility and sales velocity, which in turn enha... https://www.brandscapeventures.com/blog/ecommerce-marketing-impacts-amazon-ppc-success