Customer Acquisition Cost (CAC) is a vital metric in Amazon PPC advertising because it directly impacts profitability and long-term business sustainability. Knowing how much you're spending to acquire each new customer allows sellers to evaluate the true effectiveness of their ad campaigns. High CAC often indicates inefficient targeting, poorly optimized listings, or uncompetitive pri... https://www.brandscapeventures.com/blog/amazon-ppc-customer-acquisition-uk