Integrating Amazon Pay Per Click (PPC) ads into your sales funnel strategy is key to guiding shoppers from awareness to conversion with precision. At the top of the funnel, broad match and sponsored brand campaigns help generate awareness and drive traffic to your storefront or product category pages. As potential customers move down the funnel, targeted phrase and exact match ads, al... https://www.brandscapeventures.com/blog/integrating-amazon-pay-per-click-ads-into-sales-funnel-uk