The undertaking was started off by Danish innovation firm EcoXpac in 2010, Together with the Carlsberg Group becoming a member of in 2015 to initiate the “The eco-friendly fibre bottle”, a undertaking in which Carlsberg and EcoXpac have been collaborating on a first paper bottle prototype depending on recycled fibres. https://innovativegabletoppackaging.blogspot.com/2025/02/the-role-of-gable-top-cartons-in.html