A supply-side platform (SSP) is programmatic software for publishers to facilitate sales of advertising impressions via ad exchanges. By connecting publishers with multiple ad exchanges, demand-side platforms, and networks at once, SSPs let suppliers sell impressions to a greater Swimming-pool of potential buyers, and allows suppliers to Garnitur the bidding https://rtb-real-time-bidding87653.thelateblog.com/28675372/alles-über-interaktive-werbung